With a vast workforce, Li (2014) argues that it can be difficult to offer employees with benefits. The company has however managed to develop an effective benefits package to cater for its diverse workforce. Just like in the US market, the company offers its employees with four main options to benefits. From an overview, the benefits are intended to ensure that the employees have peace of mind allowing them to focus on their work and have the right kind of motivation that ensures that they perform their tasks optimally and also that they are creative and innovative. The four benefit packages available to the Chinese employees include: My Money, My Career, My Home, and My Health.
The benefit packages that the Chinese employees are offered are centered on their compensation and they help improve various aspects of their lives including living expenses, education and advancement opportunities within the organization. The benefits are linked to the performance of the employees and this is how they have managed to ensure that Wal-Mart Chinahas effective employees who work efficiently. As a result of being performance oriented, the benefits strategy of the organization have ensured that the company is able to recognize and reward employees that display positive and high performance. They recognize effective team players and also ensure that the employees feel proud of their performance. Through the benefits the employees have been able to gain from many incentives including discount cards and free membership to Sam’s Club. Employees are also offered with education that enables them to effectively manage their finances through making appropriate budgets. Other benefits according to Ghazzawi, Palladini, and Martinelli-Lee (2014) include scholarship programs, and education reimbursement. The ‘My Health’ benefits is more concentrated on offering an array of health benefits such as medical, dental, business travel accident insurance, life, and Accidental Death and Dismemberment, as well as disability insurance.
A combination of its strategies has enabled Wal-Mart to establish a very strong retail brand. The company to establish a strong retail brand. The retail chain is considered as one of the most effective chain in the discount retail industry. It is widely recognized as having value for consumer money while at the same time catering for employee welfare. This positive image enables it to grow and expand effectively by targeting new markets. Through the use of the platforms available in the internet, the company has been able to understand its diverse market and ensure that it successfully meets their demands.
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