The YouTube statistics are impressive. Over a billion active users, 4 billion videos viewed every day, 100 hours of content uploaded every minute. Figures that necessarily make a brand want to be present at best on the 2nd search engine in the world. But how do you make your way through the jungle created by all this content, to end up among the first results of a search?
The answer is simple: SEO must be applied to posted videos.
Just as it is necessary to work on the SEO of its website and its content, it is also essential to buy youtube views and likes package to get more views for your youtube videos. So take the time to put in place some useful methods to increase your visibility, rather than expecting to have the right to the success of a video that will be viral.
What is YouTube asking for?
YouTube’s SEO algorithm is almost as complex as Google’s. Hundreds of factors come into play to define the positioning of a video. But some major elements are quite simple to define:
- The title of the video
- Keywords in description
- The keywords chosen during the posting
- The duration of the video
- The number of subscribers that the video generated
- Les likes / dislikes
- Sharing on social networks
Knowing the key factors taken into account by Youtube for referencing videos, it is time to present 5 techniques that can allow you to increase the number of views of your videos
1. Make full descriptions
Google can see everything, hear everything, know everything ... It is therefore very important to first write a very complete and extremely detailed description of your video. It's simple, the more material you offer to Google, the more it will understand the topics covered in your videos, in order to reference them better. Obviously, it is important to use the keywords corresponding to the content of the video, in your description. A description of 200 to 300 words seems to be a good compromise between density and quality of the content.
It should be borne in mind that during a search, whether carried out on Youtube or on Google, the description will appear in part. It is therefore important to feed it well, so that your content is referenced on the two largest search engines developed by Google.
Obviously, don't forget to put links to your website, your social networks, and possibly to other videos hosted on your channel.
2. Optimize keywords
Like the description, keyword optimization is a very important point for the SEO of your video. Not only should keywords be inserted in the title and description, but also in the “Keywords” box when uploading a video. These keywords will have added value on YouTube, but also on Google.
Indeed, on certain keywords, Google directly offers video content among the first results. When you search for videos of funny cats (despite themselves) with the keyword “LOL Cat”, the search engine will understand that you are looking for videos and not articles of 1500 words on the subject.
To find interesting keywords, you can use tools such as Google Trends, but also do research on the keywords that interest you directly on Google. If video content appears in the first results, it is interesting to add this word from your selection.
3. Join communities
If all of your videos deal with relatively similar topics, it's interesting to reach the communities that are interested in these topics. First of all via social networks, by sharing your videos with interested communities. Your videos talk about Marketing? Why not join LinkedIn-related marketing groups and share with them on a topic in one of your videos?
Among the communities always open to new expert heads, it may be interesting to join forums or sites specialized in a field. By chatting and sharing with the community , your videos will get more views, and you can easily increase the number of subscribers. The integration of your videos on different sites / forums also improves its SEO.
Obviously, it is important not to spam this type of community. You have to interact, discuss different subjects, expose your expertise, comment on other posts ... Concretely, being active in these communities will give you very targeted visibility.
4. Push users to subscribe
For YouTube, two actions are essential to define the interest of a video: Subscription and like on a video.
It is therefore important to include Call-To-Action in your videos. Push people to subscribe after watching your video. It is possible to add “annotations” with a link to subscribe directly from the video editing interface on YouTube. So if your content is interesting and subscriptions result, YouTube will understand that your content is interesting enough to generate subscriptions. It will thus further highlight your videos. If you watch videos of the biggest French Youtubers (Norman, Cyprien…), you will see CTAs pushing users to subscribe, like and comment on the content. Sign that it is very important to integrate this technique when making your videos.
Likes are slightly less important than subscriptions, but they are still necessary to generate additional views thanks to better visibility. Interaction with your content is what Youtube is looking for to highlight you!
5. Create playlists
Getting an audience on your channel is one thing. Getting her to stay is another. It is important to organize a YouTube channel. Who would buy from a supermarket if the shelves were disorganized? Well, your channel must also be cut out like shelves, by themes thanks to the system of playlists offered by Youtube . This will give all the more information (thanks to the keywords used in the title of the playlists) to the Mountain View company on the nature of your video, and thus improve its SEO.
By regularly updating your channel and interacting with your community, you can use these tips to increase your brand's visibility on YouTube. You can see below an infographic highlighting the majority of the points taken into account by YouTube to rank the content during a search.