Facts about the Jordan Brand

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The Cheap Jordan Brand has always had close ties with the automobile industry. The Air Jordan XIV was deeply inspired by motor vehicles. In fact, as part of his original deal back in 1984, MJ requested a car as part of the deal.

Michael thought the Cheap Jordan brand would benefit greatly from larger basketball shorts. He set the trend in the 80’s and as a result, only those who were unwilling to let go of the past would ever show their thigh during games. Although the fad faded out over the years, it was definitely proof that MJ was an influential man.

The iconic Jump man logo actually appeared on a jumper and t-shirt before making its way onto sneakers in 1988. The jump man photo was essentially re-created from a previous photo where Michael wasn’t even wearing Jordans (it also faced the other way).

In 1985 MJ broke a backboard when he visited Italy. This was during a promotional tour with Nike across Europe. The backboard shattered when Jordan performed a slam dunk. To commemorate this event a special edition Shattered Backboard colorway was released for the Air Jordan 1 line. It’s an orange and black colorway with hints of sail.

Before being named the Air Jordan III the name Air Jordan revolution was set as a working title. This was Tinker Hatfield’s decision, but both Tinker and Nike decided that for longevity of the brand it would be best to stick to the roman numeral system.

The transparent sole on the Jordan V was inspired by the designed used on the Nike MAG. The Nike Mag was a special shoe designed specifically for the hit film Back to the Future. It became apparent to Tinker that the design was a hit after seeing how the see-through sole would draw the eye in when the camera hits it.

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