During this lockdown, we are all stuck at home and looking for ways to entertain ourselves and enjoyably spend our time. One thing we have admittedly quite enjoyed is watching tons and tons of cinema. This has been an excellent opportunity for the film buffs out there to catch up on all the movies they have missed in recent times. There have been huge numbers who are consuming movies online because of the pandemic and subsequent lockdown regulations.
A new platform we have seen grow, especially during quarantine, is Jio Rockers Telugu Movies. There is a multitude of reasons for this growth, and some of these reasons are listed below:
- New movies uploaded immediately after release.
- Demand for more content for consumption.
- Government regulations are leading to nation-wide lockdown.
- Movies uploaded in high resolution and blu-ray prints.
- Easy to find movies you are looking for.
All of these reasons mentioned above have played a part in the steady growth of Jio Rockers. Still, arguably the biggest reason for this growth is the demand for regional content and cinema.
Since the revolution of OTT platforms has started, we have seen sizeable globalized content fit for mass consumption, but this is sometimes left to a lack of content in regional languages. This gap is now successfully being filled by websites like Jio Rockers Telugu Movies. Even though it is known for Telugu movies, Jio Rockers is also home to movies in other languages such as Hindi, Tamil, Malayalam, Kannada, Punjabi, Marathi, Bengali, Gujarati, Bollywood and even Hollywood.
Another new factor has been the controversies revolving Bollywood and nepotism, which has undoubtedly caused the movie fanatics to explore other genres for new cinematic experiences. Even though Bollywood is home to a wide range of genres, none are quite like the feel of regional cinema.
Also, all these Bollywood movies, irrespective of the genre, fit into a generic mold, which is used again and again tirelessly by the big-time directors. This can be attributed to the fact that Bollywood movies are usually backed by huge production houses whose aim is to make money and not allow the same freedom to the directors or actors. This is another place where regional movies shine. Indie artists and directors have the creative freedom to explore different and unique ideas. They can also explore genres that are not the most popular or economically viable for a business. They are not made to fill the producer’s pocket for money; their artistic integrity usually drives them.
However, it is often argued that piracy is not the right answer, and such websites have usually come under heavy scrutiny from the artist. Such platforms and sites are often judged as immoral and unethical. So, the best practice would be to find a middle-ground. A place for the smaller artists of regional cinema to express themselves and reach this audience who is hungry for such content.